“Hi. I’m Ben. I’m new in NZ and people always ask me, Why Wellington?”
Ben Woodward, 2014.
That’s the true story that launched the #WhyWellington hashtag on Instagram and Twitter in 2014.
I asked people to help me answer the question by including the #WhyWellington hashtag with posts showing why they love living here.
The hashtag became a real-time stream of people living the best of Wellington. As I write this, the #WhyWellington hashtag has been included with people’s Instagram posts 47,614 times.
As a newcomer, the #WhyWellington hashtag was the ultimate guidebook. I saw the sights, walked the walks, ate the eats and drank the drinks!
So, why a #WhyWellington website?
I had a mid-Wellington crisis in 2018. Had I done all there was to do? Did I know all there was to know? Of course not. I just needed to dig deeper. The #WhyWellington website is the result of that digging.
This website is for the keen and curious, explorers and adventurers. There’s more to this town than coffee, craft beer and Cuba Street.
I want it to be a resource for newcomers and visitors to Wellington who like to immerse themselves in a city beyond the tourist brochures. And for anyone who thinks they know or have done all that Wellington has to offer, this might give you a welcome shake-up.
When is a blog not a blog?
I don’t think of this project as a blog. There won’t be new posts daily, weekly or even monthly. It’s more like a magazine. I’ll be publishing volumes of 6 stories each. When 6 new stories are ready, a new volume will be published.
I knew that creating these stories meant being a researcher, writer, photographer and videographer. I didn’t know it meant being a private investigator, mystery solver and treasure hunter.
Once you dive in you’ll see that #WhyWellington stories go deep! The work involved in researching, capturing and creating them is extensive. Importantly though, I hope you find them enjoyable
What’s next?
Right now, the website is simple and clean. It’s all about the content. That will evolve. As more stories are added to the website it will take on more of a magazine look and feel.
There will be more opportunities for interactions on social media, and more opportunities for contributions from readers and Wellington-based creatives.
Acknowledgements
Helen has been a #WhyWellington widow while I’ve been head-down in research, knee deep in spreadsheets, stalking cats, finding fairies, wading through water, getting grubby and generally obsessing in pursuit of lesser-known Wellington.
Lucy Revill’s work ethic and commitment to her blog, The Residents, is an inspiration.
Jason Naylor from WE DO Photography & Design kicked my arse when I needed it.
DK from TEDxWellington and Creative Leadership NZ helped crystalise my concept when he asked, “What’s the #WhyWellington website going to be about?” and I replied,
“Not the usual Wellington stuff.”
Ben Woodward, 2019.
















































































































